Small Business Owners: Kansas Marketing Tips on How They Can Capitalize on Kansas Day
Kansas Day is more than a local celebration—it’s an opportunity for small businesses to connect with their community and boost their brand visibility. Celebrated every January 29, this day marks Kansas’s entry into the Union and is steeped in history and pride. For business owners, it’s the perfect chance to leverage smart marketing strategies and grow their impact locally.
Here’s how you can do it.
1. Plan a Kansas-Themed Promotion
Running a promotion tied to Kansas Day can create buzz and attract foot traffic. Consider these ideas:
Offer Kansas-inspired discounts
Use the numbers ‘29’ (like 29% off or $29 deals) to symbolize the day. For example, a clothing store could offer a special discount of 29% off on selected items, creating a unique connection to the celebration.
Bundle local products
Highlight Kansas-made goods and curate a special Kansas Day package. For instance, a gift shop could assemble a bundle featuring sunflower-themed items, locally crafted jewelry, or artisanal snacks.
Limited-time sales
Urge your audience to act fast with offers only available on January 29. Create urgency by promoting flash sales, such as a “Kansas Day Happy Hour” with exclusive discounts during specific hours.
2. Leverage Social Media Campaigns
Social media is a small business’s secret weapon. Here’s how to make Kansas Day work for you:
Create engaging posts
Share fun facts about Kansas, such as its nickname, “The Sunflower State,” or its historic milestones. Include eye-catching visuals, like sunflower fields or famous landmarks, to grab attention.
Use trending hashtags:
Include #KansasDay, #MarketingStrategy, and #SmallBusinessKansas to expand your reach. Combine these with location-specific hashtags to target your local audience effectively.
Run polls and quizzes:
Ask your followers trivia questions like, “What year did Kansas become a state?” or “What’s Kansas’s state animal?” Engage your audience while subtly promoting your brand. Incentivize participation by offering a small prize for correct answers.
Pro Tip: Use Instagram Stories and Reels to showcase your Kansas Day promotions and link directly to your store or website.
3. Collaborate with Local Influencers
Influencers with a strong local following can amplify your message. Reach out to Kansas-based content creators to feature your products or services.
How to do it:
- Offer them a free product or service in exchange for a review or social media post. For instance, a restaurant could invite a local food blogger to sample a Kansas Day-themed menu.
- Encourage them to create posts or reels highlighting your Kansas Day specials, tagging your business in their content. Provide them with unique discount codes to share with their followers, driving measurable traffic to your business.
This builds credibility and expands your reach to their engaged audience.
4. Optimize for “Near Me” Searches
Ensure your business appears in local search results. Here’s how:
Update your Google My Business (GMB) profile
Add Kansas Day promotions to your GMB page. Include high-quality photos and update your business hours or contact information if needed.
Target local keywords
Use terms like “marketing agency near me” or “local Kansas marketing businesses” in your website content, blog posts, and meta descriptions.
Encourage reviews:
Ask loyal customers to leave a review on GMB, Yelp, or Facebook. Positive reviews improve your local SEO ranking and build trust with potential customers.
When people search for local marketing services, your business will rank higher, driving traffic to your store or website.
5. Host a Community Event
Nothing says “local business” like giving back to the community. Organize a small event to celebrate Kansas Day:
Workshops
Teach something relevant to your business, like a DIY craft session or a cooking class featuring Kansas recipes. For example, a bakery could host a hands-on session where participants learn to bake Kansas-inspired treats.
Giveaways
Offer free samples or discounts to attendees. For instance, a fitness studio might provide free trial classes or branded merchandise.
Collaborations
Partner with other local businesses for a broader reach. A bookstore could team up with a coffee shop to host a Kansas-themed book reading event, complete with complimentary drinks.
6. Invest in Search Engine Marketing (SEM)
Search engine marketing can direct more Kansas Day shoppers to your website. Run a short-term PPC campaign targeting keywords like:
- “Kansas Day deals near me”
- “Kansas small business specials”
- “Marketing agency near me”
Tips for success:
- Set a small budget for a high ROI. Focus on high-intent keywords that align with Kansas Day.
- Use geo-targeting to focus on Kansas-based audiences. Ensure your ads only appear to users in your region.
- Include clear CTAs like “Order Now” or “Shop Kansas Day Deals.” Create urgency by highlighting the limited-time nature of your offers.
7. Share Kansas Day Stories
Storytelling creates emotional connections with your audience. Post a heartfelt story about what Kansas means to you or your business.
Example:
- Share how your business started in Kansas and how the local community supported you through the years. Use anecdotes that evoke pride and nostalgia.
- Use photos or videos to make the post more engaging. Include visuals of your storefront, team members, or Kansas-themed decorations.
- End with a CTA like, “Celebrate Kansas Day with us” or “Check out our Kansas Day specials.” Invite your audience to share their own Kansas Day memories or traditions in the comments.
Conclusion
Kansas Day is a golden opportunity for small businesses to connect with their local audience, celebrate community pride, and boost sales. By leveraging targeted marketing strategies—from social media to SEM campaigns—you can make the most of this historic day. Start planning now and position your business as a cornerstone of the Kansas community.
